Corporate video production is a powerful tool to connect with your target market. In a world where people are suffering information overload because of the internet, you need to use the best medium available to engage your target audience and customers. Whilst you can relay your message and promotional campaign through blogs, podcasts and other social media tools, nothing can replace the dominance of videos in its capacity to attract the attention of your intended viewers.
But not all video production can deliver the goods as expected. Even in this highly engaging medium, costly mistakes can result in loss of reliability and reputation of your company.
Corporate video production blunders to avoid
As a business owner who wants to capitalise on videos for your marketing efforts, you need to make sure to avoid these errors:
- Poor video quality
Even almost all smartphones and digital cameras can render quality movies in high-definition. So, there is no excuse for producing low-resolution movies online. But there are companies that still use movies of poor quality.
- Long loading times
Online visitors are very impatient. They want content to be loaded as fast as possible to avoid lags. Prolonged loading time can discourage a potential customer to watch your content and find other content to consume. Even Google and other search engines don’t want videos that load slowly. But still, many video production company produces online movies that load very slowly.
- Confusing storyline
The video production companies should create a moving story with a simple and clear story. Never fall into the trap of including too much information in a single movie. Make sure to limit your video to one definite goal. If you aim to inform your customers about your company profile, avoid including sales pitches in the story as it can discourage them from watching them.
To avoid these mistakes, you need to hire Melbourne corporate video production.