Important Elements in Website Design

Creating a website is a necessity in today’s connected world. For you to take advantage of your online market, you need to design and develop an attractive site that can persuade your visitors to click the buy button. Here are some tips to come up with a website design:

Choose the right colours – Make sure your website design matches your corporate colour scheme. Using a consistent palette will allow your brand to stick in the mind of your visitors and customers. If you’re just a start-up and still on a lookout which hues to use in your business, ask help from logo and branding designers. In colour psychology, both men and women prefer blue and green. Blue is often associated with building and maintaining trust whilst green are often used for environmental and outdoor products.

Use easy-to-read fonts – The textual content is the heart of any website. In fact, no website can function without written content. Because of this, you need to ensure that the contents of your website are pleasing to the eyes of your visitors. The typography of your website then is crucial in delivering the right messages to your readers. Be sure to use readable fonts for screens. Experts recommend using Sans-Serif fonts like Arial and Helvetica for screens and Serif for print materials.

Use photos taken by professionals – Pictures are your eyepiece to your brand and content. You don’t want to leave a lasting negative image of your brand because of your use of inferior images. Be sure to use high-quality photos, preferably the ones taken by professional photographers, and not just from free online stock photos. Whilst some websites keep a reasonable compilation of high-quality images such as Pixabay, Shutterstock and iStock it is best to use photos that resonate your brand and your company.

Add videos – Aside from photos, video content is now becoming a crucial part of website design. Just like photos, you need professional services to come up with powerful stories and other video materials that will feed your visitors important messages.

Mobile-first responsive design – To rank high in Google, you need to embody the mobile-first responsive design principle. This principle allows visitors to easily view websites on their smartphones and desktops. Make sure you talk about this concept with your web designer and developer.

If you are having a hard time finding the right design for your website, contact a website design company and let them do the job for you.